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Newry, Mourne & Down - Tourism Strategy

Date :
5 April 2017

Details :

This Strategy aims to maximise tourism growth for the area by adopting a fresh approach focused on recognising what makes Newry, Mourne and Down distinctive and set apart from other destinations. 

You will see throughout the strategy reference to the headline ‘mountains, myths and maritime’. These have been identified as the three elements that will create a strong and distinctive image for our area. The promise of, ‘delivering epic moments’ is focused on redefining our visitor destination experiences associated with the mountains and the coastline and those stories unique to us.

Ultimately repositioning Newry, Mourne and Down into one of the premier year round destinations in Ireland. The Strategy emphasises that tourism is everyone’s business and there is a need for collaboration for the long term growth of the tourism economy. Newry, Mourne & Down District Council would like to invite the local people to work with them to build a unified and entrepreneurial industry that is customer focused and succeeds in delivering destination experiences to the international marketplace.

Click on the link below to view the publication in full:

https://newrychamber.files.wordpress.com/2017/04/nmd-tourism-strategy.pdf